The Big Blank

India Shining?

Are we doing well? The economy's development level is mostly determined by the standard of living of the general public. I read it somewhere (prolly the hitchhiker's guide to galaxy .... The book sure has some pearls of wisdom) that countrys develop from "What to eat?(rice or wheat)" to "Where to eat?(McD or Subway?)", "Shall we fly or take the train?" to "Which airline to take?". One indicator could be what we are consuming or what advertisers are prodding us to consume. I believe they have done their market researches and surveys among other similar stuff before pumping the products into the market.

The idiot box these days is filled up with products which have moved on from the simple stuff. It advertises for pin drop catching high end speakers, way ahead from the 1000 watts Videocon Bazooka days. The mobile industry is no longer targeting the metropolitans. King Khan has moved on from his swanky GAP getups in these ads to "Jha jis and Pa jis" of small towns. Instead there is the international roaming cards for the city mobiles.

The stock market might have gone bonkers but India is surely doing well or let me say that the well to do are doing better and better. The problem is that the "bottom of the pyramid" never knows when to let go and plunge in the consumerism.

posted by Pankaj Jain @ 4:39 AM